The Mission
To develop a comprehensive and engaging brand identity for "Worry Worry Go Away," a company specializing in therapy cards designed to help children overcome their fears. The branding needed to be approachable, comforting, and visually appealing to both children and their parents
The Goal
To create a full branding package that includes logo design, packaging design, animations, color palettes, typography, and 49 unique card illustrations that vividly depict common childhood fears, such as the fear of spiders. The objective was to create a brand that is both memorable and comforting, encouraging children to engage with the therapy cards and helping them to overcome their anxieties
Problems and Solutions
Problem:
Creating illustrations that accurately showcase fears without being too scary, ensuring children feel comfortable and not frightened while discussing their fears with a therapist.
Creating illustrations that accurately showcase fears without being too scary, ensuring children feel comfortable and not frightened while discussing their fears with a therapist.
Solution:
To overcome this challenge, I examined existing designs and spoke with relatives whose children were around 6-10 years old. These conversations provided valuable insights into how children perceive and feel about illustrations. This helped me find the right balance in my designs, making the illustrations clear enough to represent the fears, but gentle enough to be approachable and comforting for children.
To overcome this challenge, I examined existing designs and spoke with relatives whose children were around 6-10 years old. These conversations provided valuable insights into how children perceive and feel about illustrations. This helped me find the right balance in my designs, making the illustrations clear enough to represent the fears, but gentle enough to be approachable and comforting for children.
The result was a well-rounded and appealing brand that effectively communicated the company's mission and engaged children in a positive and comforting way, making "Worry Worry Go Away" a standout therapy cards company in the market.
YELLLOW
BLUE
PURPLE AND PINK
GREEN
